Jacques Derrida said:

"A text cannot belong to no genre, it cannont be without a genre. Every text participates in one or several genres there is no genreless text"

 

Laura Mulvey said:

"The point of video is all through the gaze of a heterosexual man for the male pleasures. The view lingeres on the curves of a womans body. Femminists will complain about them but fall into the same catagory."

 

Pam Cook argues:

"Hollywood narrative structure includes lineratity of causes and effect within an overall trajectory of enigma resolution an a high degree of narrative closure"

 

Ien Ang said:

"Audiencehood is becoming an even more multifractured, fracture and diversified repetoire of practices and experiences."